Afternoon Toast


Afternoon Toast is a quiet ritual in beverage form. Rooted in roasted barley and ginger, the brand takes inspiration from slow afternoons, gentle energy, and the comfort of something familiar made new again. It feels nostalgic without being dated, functional without trying too hard. A drink designed to be sipped.

We worked with Afternoon Toast to shape a thoughtful brand system that mirrors that feeling. The foundation began with comprehensive brand guidelines, including a carefully balanced color palette, warm and legible typography, logo usage rules, tone and voice direction, image inspiration, and subtle graphic accents. All elements were organized into a flexible Figma file, allowing the brand to scale while staying visually consistent.

From there, we designed custom packaging for their first SKU, translating the brand’s calm, grounded identity onto shelf-ready packaging. The design was built directly into the manufacturer’s dieline and delivered as print-ready files. To support launch and discovery, we also created a lightweight branded landing page on Shopify, complete with SEO considerations, a waitlist sign-up, live Instagram integration, and small interactive moments that add personality without distracting from the product. The result is a cohesive visual and digital presence that feels intentional, inviting, and perfectly suited to an afternoon pause.


 
 
Jane Miller

I make something out of nothing.

https://www.janeshaus.com
Previous
Previous

The Purple Drop

Next
Next

Inside Out Snacks