Baia
Baia is an innovative clean haircare brand known for its mushroom-powered shampoo and scalp treatment that supports strong, healthy, and balanced hair. Formulated with six organic adaptogenic mushrooms, Chaga, Reishi, Turkey Tail, Lion’s Mane, Cordyceps, and Maitake, the brand’s flagship product is designed to nourish the scalp, reduce frizz, strengthen strands, and promote natural shine without harsh chemicals. With its plant-based, sulfate-free formula, Baia has redefined what it means to achieve salon-quality results at home, earning praise from stylists and customers alike.
We partnered with their team to build branding and strategy that positioned Baia as a leader in clean beauty. By developing a visual identity and storytelling system rooted in their “Health Shot for Your Hair™” ethos, we helped bring their science-backed formulas to life across packaging and digital channels. Baia continues to grow as a trusted name in wellness-driven haircare, committed to transparency, sustainability, and results you can feel.