Florence by Mills
We created a CGI campaign for Florence by Mills that reimagined the brand’s playful identity in a digital-first space. Through soft textures, fluid forms, and a dreamy pastel palette, the campaign captured the youthful, optimistic spirit of the brand while elevating it with a refined sense of design.
Each render was carefully crafted to highlight the products in imaginative, almost surreal environments that felt both aspirational and approachable. By leaning into CGI, we were able to push creative boundaries, bringing in movement, scale, and whimsy that traditional campaigns can’t achieve. The result was a cohesive, visually striking set of assets that transformed everyday product storytelling into an immersive brand experience, allowing Florence by Mills to stand out in the crowded beauty landscape.