Kiwi
Call Me Kiwi is a product and label-design sprint centered on crisp hierarchy, punchy voice, and easy line extension. We built the name into the layout: an oversized, editorial wordmark that does the heavy lifting at shelf. Then introduced a modular “seed-ring” brand mark that scales across SKUs, merch, and secondary packs. Copywriting leans playful and memorable (“Sip happens. Make it kiwi.”) while the information zone locks in ABV, volume, and compliance without crowding the hero. The system specifies a restrained palette, matte/spot-gloss finishes for tactile pop, and flexible type stacks for cans, aluminum bottles, and digital placements.
In short, we built a compact, flexible design system that turns flavor cues into the brand itself and gives your team clear templates and guidelines to spin up new variants quickly.