Jar Label Design for a Small-Batch Pickle Brand
Brineborn
Pickles with a cult following. We refreshed the jars so fans can spot every flavor at a glance.
Coming Soon
What we did
Brand Guidelines Packaging Design
Industry
Food
Location
New York, NY
How do you sharpen a pickle brand that already has a cult following?
Pickles are a pantry staple, and most jars on the shelf play it safe. Brineborn goes the other way. Under the rallying cry "Praise the Pickle," the brand makes small-batch pickles with intentional ingredients and wild flavor pairings, like beet, honey, tarragon, and caraway, each one led by a character from its own desert-themed world.
As the lineup grew and landed on New York City shelves, Brineborn wanted its packaging to keep pace. JanesHaus, a boutique creative agency in Los Angeles, handled Brineborn's packaging refresh and jar label design, plus an update to the brand guidelines that keep it all consistent.
A Universe in a Jar
Every Brineborn flavor has its own character. Mother Vermillion brings beet, honey, tarragon, and caraway; Everything Oracle pairs sweet garlic and lemon with everything seasoning; and Desert Prophet and Sunburnt Saint are on the way as upcoming flavors.
The brand's story lives in that cast, set in a sun-baked desert world. It's an unusual way to sell a familiar food, and it gave us plenty to work with.
Fresh Brine, Fresh Look
Our pickle packaging refresh focused on making each jar easier to read. We worked within Brineborn's existing world, refining the labels so the brand, each character, and each flavor come through clearly at a glance.
Good jar label design has to work on a curved surface and in a crowded case, so hierarchy matters as much as personality. The refreshed labels keep the cult-grade attitude front and center while giving each flavor its own clear identity across the lineup.
Rules of the Brine
A refresh only lasts if everyone uses it the same way, so we updated Brineborn's brand guidelines alongside the packaging. The guidelines bring the brand's look into one reference, helping the team apply it consistently across every jar and touchpoint.
That consistency matters as Brineborn grows. With Desert Prophet and Sunburnt Saint coming soon, the brand has a system ready to welcome new characters without losing what makes the jars recognizable.
Something to Relish
Brineborn's jars now carry the same bold personality with a sharper, more consistent look, ready for New York City shelves and whatever wild flavors come next.
Jar Label Design FAQQuestions in a Pickle
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