CGI Video for a Protein Coffee Brand
Javvy
Coffee with a protein kick. We created a CGI video where the bags drop in from above.
Coming Soon
What we did
CGI 3D Animation
Industry
Beverage
Location
Summerville, SC
How do you make a bag of coffee feel like breaking news in the aisle?
Javvy makes custom coffee you can make in seconds at home. The lineup includes Protein Coffee with 10g of protein, flavored coffee concentrates, protein refreshers, and protein creamer, and you'll find it at retailers like Target, Walmart, Sprouts, Raley's, and H-E-B.
Javvy wanted a social video for its Protein Coffee that would make people stop scrolling. JanesHaus, a boutique creative agency in Los Angeles, made the brand's first CGI video: giant bags of Protein Coffee falling from the sky outside Walmart.
Convenience, Brewed
Javvy's mission is simple: make custom coffee that's convenient without compromise. Its products are made in seconds right at home, with flavors and formats for every kind of coffee drinker, from concentrates you pour and mix to protein coffee for busy mornings.
Today you can find Javvy at major retailers, and the brand keeps adding new ways to customize your coffee.
It's Raining Coffee
The idea is simple: giant bags of Javvy Protein Coffee drop out of the sky and land outside a Walmart. It's a moment you get in a second, and it puts the product right where shoppers can find it.
The bags are blended into real filmed footage, so they look real, even while they're dropping out of the sky.
Brewed for the Feed
A CGI video can show things photoshoots, 2D animation, and video can't, like coffee bags dropping in on cue. It also gives Javvy full control over every label, color, and detail.
With CGI video production, the product looks exactly right in every frame, and the finished video was made for social from the start.
We had a wonderful experience working with Jane and her team! This was our first CGI project and they helped explain every step of the process. Everything was very organized, tweaks/adjustments were made quickly, and they truly helped bring our vision to life!
Grounds for Celebration
Javvy now has its first CGI video, with its Protein Coffee front and center on social.
CGI Video FAQQuestions Worth Brewing Over
What is CGI video?
CGI video is video made with computer-generated imagery, where objects, scenes, or effects are built and animated digitally. Brands use it to show products in ways that would be difficult or impossible to film.
Is CGI video the same as AI-generated video?
Not quite. AI tools generate footage from prompts, while in CGI video the product is modeled in 3D to match the real thing, then each scene is built, lit, and animated. That gives the brand full control over every label, color, and detail, and the two can work together.
How do you make a CGI video?
Start with a concept, then build 3D models of the product and scene, add materials and lighting, animate, render, and finish with editing and sound. A strong, simple idea makes every later step easier.
What are the best practices for integrating CGI with live-action footage?
Match the lighting, camera angle, and lens of the filmed background so the 3D elements feel grounded. Small details, like shadows and reflections, are what make the blend convincing, as with Javvy's coffee bags landing outside a Walmart.
How do you integrate CGI video into marketing campaigns effectively?
Build the video around one clear, surprising idea that showcases the product, then cut versions for each channel. A single CGI project can supply hero videos, short loops, and stills.
What are the best practices for optimizing CGI video for social media?
Hook viewers in the first second, frame for vertical formats, and keep the product readable on a small screen. Short, loopable moments tend to perform well in feeds.
What are the common stages of a CGI video production pipeline?
Most pipelines move through concept, 3D modeling, materials and texturing, lighting, animation, rendering, and compositing with sound. Each stage builds on the last, so locking the concept and models early keeps everything on track.
Where can small businesses find CGI video production services?
Look for studios that work with CPG brands and can scope a project to a clear set of deliverables, so you pay for exactly what you need. JanesHaus, a boutique creative agency in Los Angeles, creates CGI videos for food and beverage brands like Javvy.
ready to build your Haus?
Launching something new or giving your brand a refresh? JanesHaus creates branding, packaging, and websites built to stand out on shelves and screens.