CGI Video for a Premium Matcha Brand
Matcha.com
Ceremonial-grade matcha, straight from Japan's farms. We created a CGI campaign that sets its tin at the foot of Mt. Fuji.
What we did
CGI 3D Animation
Industry
Beverage
Location
Tucson, AZ
How do you capture the calm of a matcha ritual in a few seconds of video?
Matcha has gone from tea ceremony staple to café menu favorite, but quality still varies wildly. Matcha.com focuses on premium, authentic Japanese matcha, sourced farm-direct from multi-generational growers and paired with science-backed education and respect for the tea's traditions.
Matcha.com wanted visuals that show the bright color and fine texture that set great matcha apart. JanesHaus, a boutique creative agency in Los Angeles, created a CGI commercial and campaign built around those details.
A Ritual Worth Sharing
Matcha.com was co-founded with Dr. Andrew Weil, who spent decades building close relationships with tea growers in Japan. Its matcha comes straight from farming families who have tended their tea the same careful way for generations, and the brand lab-tests its teas for purity and potency before they ever reach a cup.
The range runs from traditional and organic ceremonial matcha to culinary and barista grades, alongside blends, loose-leaf Japanese teas, and the tools to whisk it all up at home. Across the range, the brand explains why quality matters, and that set the tone for a campaign that keeps the focus on the product itself.
Green in Motion
The campaign sets Matcha.com's tin on an ice floe below Mt. Fuji, a nod to the matcha's Japanese roots. The lid lifts, fine green powder bursts and swirls through the air, and it all settles into a finished bowl of bright green matcha.
A CGI commercial can capture moments that are hard to film, like a cloud of powder hanging in midair, with full control over light and detail.
Calm, Captured
The visuals give Matcha.com CGI advertising assets that work across social, its website, and campaigns, helping the brand look as premium as the matcha inside the tin in a crowded wellness market.
Because the scenes are digital, they can be adapted for new blends, seasonal moments, and future launches without starting from scratch, so the brand keeps a consistent look as it grows.
Why CGI for Matcha
Matcha is all about details like the color, the fine powder, and the smooth finish in the bowl. Those are hard to capture consistently with photoshoots, 2D animation, and video, but CGI keeps them right in every frame.
It also gives the brand full control over how its matcha looks on screen, from the shade of green to the way the powder moves.
It's been an absolute pleasure working with Jane! She has been incredibly engaged and a thoughtful partner throughout the collaboration. She brought our vision for Matcha Kari to life perfectly! Will surely partner with her again in the future
Whisked to Perfection
Matcha.com now has a CGI campaign that shows the color and texture of premium matcha, ready to use across its website, social, and future campaigns.
CGI Commercial FAQQuestions, Whisked
What is a CGI commercial?
A CGI commercial is a video advertisement created with computer-generated imagery instead of live-action filming. CGI gives brands full control over every frame, because the product is modeled in 3D to match the real packaging.
What are the benefits of using CGI commercials over live-action ads?
CGI removes the limits of a physical set, so brands can show textures, motion, and camera moves that are hard to film. Packaging always looks perfect, and the visuals are easy to update.
How do CGI commercials impact consumer engagement and sales?
Eye-catching visuals help a product stand out in a crowded feed, and a polished commercial builds trust in the brand. Clear, beautiful product shots also make it easier for shoppers to decide.
How do you commission a high-impact CGI commercial for a new product launch?
Start with a clear idea of what makes the product special, then share brand guidelines and packaging files with your studio. A focused concept keeps the commercial memorable.
What should you look for when choosing a CGI commercial production company?
Look for beverage and CPG work in the portfolio, attention to texture and packaging details, and a style that fits your brand. JanesHaus is a boutique creative agency in Los Angeles that creates CGI commercials for consumer brands.
Which agencies specialize in CGI commercials for product launches?
Look for studios that understand both product detail and brand storytelling, since a launch needs visuals that feel finished from day one. Boutique agencies that also work on branding and packaging can keep the commercial consistent with everything else the product touches.
How do you find production houses that specialize in photorealistic CGI food commercials?
Browse portfolios for food and beverage work and look closely at texture, color, and liquids, which are the hardest things to get right. For Matcha.com, that meant making a fine green powder and a bright bowl of matcha look true to life.
How do you create a CGI commercial on a focused budget?
Keep the concept simple and centered on one strong visual moment, and reuse the 3D product model across multiple scenes. A clear idea is often more powerful than a complicated one.
What are the benefits of using virtual sets in commercials?
Virtual sets let brands create any environment they can imagine, from a serene tea room to an abstract world of color, without building anything physical. They are easy to adjust and can be reused across campaigns.
ready to build your Haus?
Launching something new or giving your brand a refresh? JanesHaus creates branding, packaging, and websites built to stand out on shelves and screens.