CGI Video for an Organic Kids Food Brand
Little Spoon
Get in loser, we're going back to school… but make it Little Spoon at Target. We created a CGI video and 3D animation to match.
What we did
CGI 3D Animation Sound Design
Industry
Food
Location
New York, NY
How do you make a pile of kids' snacks the most exciting thing in the feed?
Founded in New York City in 2017, Little Spoon makes organic food for every stage, from Babyblends purees and Biteables to toddler Plates, Lunchers, and snacks. It also tests its baby and toddler recipes for 500+ toxins, including heavy metals.
For a launch, Little Spoon wanted fun social content built around its products. JanesHaus, a boutique creative agency in Los Angeles, handled the CGI video production and 3D animation, creating two short pieces that put Little Spoon products front and center.
A Spoonful of Standards
Little Spoon was founded in 2017 by Ben Lewis, Angela Vranich, Lisa Barnett, and Michelle Muller, starting with Babyblends: fresh, organic baby food delivered to the door and personalized to a child's nutritional and developmental needs.
Since then the brand has grown across infant, baby, toddler, and big-kid categories, with strict standards that include a No-No List of banned ingredients and published testing limits.
Snack Avalanche
The first piece is a CGI video set outside Target: a Little Spoon bus pulls up, the doors swing open and boxes and pouches of Little Spoon favorites tumble out into a pile, blended into real filmed footage. Sound design adds the details, from the rumble of the engine to the doors swinging open.
The result looks real, with the boxes landing face forward so every product is easy to recognize. CGI video production like this can show moments a photoshoot or regular video can't, and it gives Little Spoon full control over how every product looks.
All Aboard the Animation
The second piece is a 3D animation with its own playful world of hand-drawn doodles and flying fruit, where Little Spoon Smoothies, Baby Puffs, Fruit Puzzlers and Stellar Puffs spin into view one by one.
Each product gets its own moment in the spotlight, so the whole lineup shows up in one short, scroll-stopping piece.
Little Spoon, Big Moment
Little Spoon now has a CGI video and a 3D animation built for social, made to put its products front and center for the launch.
CGI Video Production FAQQuestions by the Spoonful
What is CGI in video production?
CGI video production places computer-generated 3D objects, like your product, into real filmed footage so they look like they're really there. When the whole scene is built in 3D instead, it's called 3D animation.
How do you create realistic CGI video animations for marketing?
Realism comes from accurate models, true-to-life materials, careful lighting, and physics that behave the way real objects do. For Little Spoon, a physics simulation let boxes and pouches tumble and land naturally on a filmed background.
How do you create a CGI video for a new product launch?
Start with one memorable idea that shows off the product, then model the packaging accurately and film or find the real background it goes into. Plan versions for each platform so the launch content works across social, ads and ecommerce.
What are the different types of CGI services offered by studios?
Common services include 3D product rendering for stills, CGI video that places your product into real footage, and 3D animation where the whole scene is built in 3D. Many studios also offer sound design to finish the piece.
What are examples of successful advertising campaigns using CGI video production?
Brands often use CGI for moments that can't be filmed, like products appearing on landmarks or piling up out of nowhere. Short, surprising clips built for social are a popular format for CPG brands.
How do you choose the right CGI video production company?
Look for a portfolio with products like yours, a clear process, and the ability to handle modeling, animation, and sound. JanesHaus, a boutique creative agency in Los Angeles, creates CGI videos and 3D animation for CPG brands like Little Spoon.
What does a cost breakdown for CGI video production projects look like?
At JanesHaus, CGI is quoted as one project block rather than a line-by-line breakdown. The price reflects the concept, the number of products, scene complexity, length and any extras like stills or alternate formats.
What is a step-by-step guide to outsourcing CGI video production?
Share your goals, brand guidelines, packaging files, and a product sample, then agree on a concept and deliverables. From there, the studio models, animates, and renders, with check-ins at key stages before final delivery.
ready to build your Haus?
Launching something new or giving your brand a refresh? JanesHaus creates branding, packaging, and websites built to stand out on shelves and screens.