Shopify Theme Customization for a Pistachio Spread Brand
Pistakio
Pistachio, way beyond the shell. We tuned up its Shopify store so it's easier to find and even easier to shop.
Coming Soon
What we did
Website Design Website Development SEO
Industry
Food
Location
Portland, OR
How do you make a pistachio spread store as easy to shop as it is to snack?
Pistachio lovers know the nut deserves more than a bowl of shells, and Pistakio was built on that idea. Founded by Nico Buffo and Fran Voit, the Italian-founded brand makes Creamy and Crunchy pistachio spreads with pistachios from its own regenerative farm in California's Central Valley, and skips artificial flavors and colors.
As the brand grew, its online store needed to keep up with its fans. JanesHaus, a boutique creative agency in Los Angeles, handled Shopify website design, SEO, and a Shopify theme customization service for Pistakio that made the store easier to shop, explore, and find in search.
In a Nutshell
Nico and Fran came to the U.S. from Italy and quickly noticed something missing: pistachio products that tasted like real pistachios. So they started making their own, beginning in a college dorm, with the goal of turning pistachio into an easy addition to everyday snacks.
That flavor-first approach still guides every jar. Pistakio grows its pistachios on its own regenerative farm in California's Central Valley, so it always knows where they come from, and it keeps its spreads free of artificial flavors and colors. The result is a Creamy spread and a Crunchy one, each made to taste like the real thing.
No Cracking Required
We focused on what matters most to a shopper: finding a best seller, choosing between Creamy and Crunchy, and adding a jar to the cart without leaving the page. Quick-add buttons and clearer product options make that faster.
As a Shopify theme customization service, the work built on the store's existing theme instead of starting over. Product and collection pages got cleaner layouts and easier browsing on desktop and mobile, with a direct path from each spread to ideas for how to eat it.
Spread the Word
Recipes are one of the best ways to show what a pistachio spread can do, so we gave them a bigger role. The homepage now features a scrolling recipe carousel, and the recipe directory has category buttons and shopping links, so a reader who falls for a recipe can grab the spread that goes with it.
Recipe pages were cleaned up so they look consistent with the rest of the store.
Nuts About Search
A great store also needs to be found. Our SEO work started with keyword research into how people search for pistachio spreads and the recipes they want to make with them, from everyday spreads to pistachio desserts.
That research shaped the store's product and recipe content, so more people searching for pistachio spread, or for a pistachio spread recipe to try, can find Pistakio.
Jane (& her team) is the BEST to work with. Fast turnaround, great communication, takes feedback well, and I could go on. We had been putting off fixing our website since we launched because we'd never found someone we truly trusted to do it well until working with JanesHaus. 20/10 recommend!!!
A Store Worth Spreading
Pistakio now has a Shopify store that makes it easier to shop the spreads, discover recipes, and find the brand in search, ready to grow with every new jar.
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