Snack Packaging Design for a Modern Gelatin Snack Brand
Superficial Foods
A classic gelatin snack with an updated ingredient list. We created the brand, packaging, and launch page around it.
Coming Soon
What we did
Brand Identity Brand Guidelines Packaging Design Website Design SEO 3D Product Rendering
Industry
Food
Location
New Hope, PA
How do you make a fridge favorite from childhood feel brand new again?
Gelatin snacks have a place in a lot of childhood memories. Superficial Foods is giving that classic a modern update: gelatin snacks made with pasture-raised gelatin, prebiotic fiber, and organic cane sugar, with no artificial colors or flavors, in flavors like Blood Orange, Strawberry, and Passion Fruit. In the brand's words, it's "The New, Old Favorite."
Ahead of launch, Superficial needed snack branding that could make a nostalgic treat feel new again. JanesHaus, a boutique creative agency in Los Angeles, created brand guidelines, snack packaging design, 3D visuals, and a branded landing page with SEO for Superficial Foods, building buzz before the first snack reaches shelves.
Back to the Fridge
Superficial started with a craving. Founder Mallory Scaccetti rediscovered gelatin and found herself wanting it again, just not with the ingredient list that usually came along. So she set out to keep the fun and update what goes inside.
The result is a snack with a short, thoughtful ingredient list and a playful personality, made for anyone who grew up on gelatin snacks. The mission is right there on the brand's homepage: bringing fun back to the fridge.
Deeper Than It Looks
The name Superficial is a wink, and we leaned into it. We developed the brand guidelines, including the logo, color palette, and typography, to balance a playful surface with the substance underneath: real ingredients and a clear point of view.
The guidelines give the team one system for how Superficial looks and sounds, from packaging to social to the website, so everything looks and sounds like the same brand.
Snacks with Shelf Appeal
Our snack packaging design brings that personality to the product itself, lids included, so each flavor is easy to spot and the lineup looks great together in the fridge case. Flavor, brand, and key benefits are organized so a shopper understands the snack in a single glance.
To show the packaging before launch, we created 3D product renderings. CGI lets Superficial share polished, consistent imagery before production runs. We model the product in 3D, then build, light, and render every scene, so the colors and labels stay true to the design.
A Landing Page with Pull
With launch on the horizon, Superficial needed a place to start building an audience. We designed a branded landing page that introduces the brand, shows off the flavors, and invites visitors to join the waitlist.
SEO is built in, so Superficial can start introducing itself to snack lovers before the first order ships.
Working with JanesHaus was a gamechanger for us. Jane and her team are simply unmatched!! They’re an agency where genuine artistic talent meets real commercial instinct. Their design work is beautiful, considered, original, and confident and what makes them exceptional is how that creativity is always in service of the brand’s identity. Working with them on Superficial, they brought expertise that went well beyond design from how packaging performs on shelf, how it reads against competition, how a retail buyer perceives it at a glance, etc. They pushed us to reconsider things we thought were settled, and they were right every time.
All Set for Launch
Superficial Foods now has a brand, packaging, 3D visuals, and a landing page, all ready for launch.
Snack Packaging Design FAQQuestions Worth Snacking On
ready to build your Haus?
Launching something new or giving your brand a refresh? JanesHaus creates branding, packaging, and websites built to stand out on shelves and screens.