Frozen Pizza Packaging for a Neapolitan Pizza Brand
pi00a
Neapolitan pizza with global flavors. We created its brand guidelines and frozen pizza packaging.
Coming Soon
What we did
Brand Identity Brand Guidelines Packaging Design
Industry
Food
Location
Los Angeles, CA
How do you make a frozen pizza look as good as it tastes fresh from the oven?
pi00a makes globally inspired Neapolitan pizzas with imported Italian 00 flour and a 24-hour fermented dough, blast-chilled and ready at home in under 10 minutes. Its Miso Eggplant pizza is a Shelfie and NEXTY Award winner.
As pi00a grew into more stores, it needed a stronger brand and packaging to match. JanesHaus, a boutique creative agency in Los Angeles, created pi00a's brand guidelines and frozen pizza packaging design, with its flavor, craft, and mission up front.
A Slice of the Mission
pi00a's story began in 2011 with a Deaf-owned and operated restaurant in San Francisco, whose team became the first Deaf pizza makers certified by the Associazione Verace Pizza Napoletana. Today the Deaf and CODA family-owned business brings that craft home as frozen pizza, with a mission to create jobs for the Deaf community and a workplace that runs in ASL.
The name is a playful twist on pizza, with the 00 nodding to the Italian flour in every crust. In 2025, pi00a launched in Whole Foods Market stores across Southern California, Arizona, Nevada, and Hawaii, and the brand has been featured on ABC's Shark Tank.
A Brand with Extra Toppings
We started with pi00a's brand guidelines: the colors, typography, and visual direction, all in one system the team can use across packaging, the website, social, and in-store.
The identity puts the brand's global flavors and pizza-making craft up front, so pi00a looks premium but still approachable.
Fresh Out of the Freezer
Frozen pizza packaging has to stand out behind a glass door and explain the flavor fast. We gave each flavor its own look while keeping the lineup clearly pi00a, so shoppers can find their favorite in a crowded freezer case.
Flavor names, key details, and the brand story are easy to read at a glance, so pi00a is easy to spot next to other frozen pizza brands.
We absolutely loved working with Jane and her team! We came to them to refine our logo and upgrade our packaging, and we’re thrilled with the results! They brought wonderful creative ideas, impressive expertise, and so much enthusiasm to the project. Their turnaround was quick, and they made the whole process easy and enjoyable. We love our new logo and packaging and can’t wait to share them with our customers. Highly recommend Jane and her team!
A Fresh Slice
pi00a now has brand guidelines and frozen pizza packaging that show off its flavors and its mission in the freezer aisle.
Frozen Pizza Packaging FAQQuestions Hot Out of the Oven
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