Food Ecommerce Website for a Squid Jerky Brand
The Hermit
Squid jerky, sustainably sourced and seriously snackable. We designed and built their Shopify website.
Coming Soon
What we did
Website Design Website Development
Industry
Food
How do you sell squid jerky to shoppers who have never tried it?
Jerky has long belonged to beef, turkey and the occasional salmon. The Hermit makes calamari jerky instead: a chewy, high-protein snack made from sustainably sourced squid and seasoned with bold, globally inspired flavors.
A snack most people haven't tried needs a website that explains it quickly. JanesHaus, a boutique creative agency in Los Angeles, designed and developed a food ecommerce website on Shopify for The Hermit that introduces the brand, tells its story and makes it easy to pick a flavor and check out.
Out of the Shell
Founder Steven Shonts traded a finance-tech career in New York for a move to Bangkok, where squid shows up on menus and snack shelves everywhere. Seeing how loved it was across Asia sparked the idea for a squid snack built for curious eaters back home.
The name and the brand's squid mascot trace back to a tarot card his late mother gave him, one that kept turning up as he prepared for the move. The Hermit card is all about going your own way, which fits a brand that skipped the usual jerky playbook.
A Food Ecommerce Website With Bite
The Hermit's biggest job online is turning curiosity into a first purchase. We designed a food ecommerce website that leads with the flavors, Thai Chili Lime, Ginger Scallion and Italian Herb, and the brand's personality, so squid jerky feels approachable to first-time buyers.
The site's vibrant look takes its cues from the brand's own artwork and oceanic roots. Product pages make the essentials easy to scan, from protein and clean ingredients to sourcing, so shoppers can go from intrigued to add-to-cart without hunting for answers.
Telling the Tide of the Story
Sustainability is central to The Hermit, and it deserved real space on the site. We created copy for the pages and a story flow that explains where the squid comes from and why the brand cares about certified, responsible fisheries.
Together with the founder's story, it gives the snack context, so the jerky reads as a thoughtful choice instead of a novelty.
Shopify, Made Smooth
We set the store up on Shopify so The Hermit could run direct-to-consumer from day one with a checkout shoppers already trust. The layout is responsive and easy to browse on a phone, which matters for a snack people often discover through social.
Behind the scenes, Shopify gives the team room to grow. New flavors, bundles and retail updates can slot in without rebuilding the site, so the website keeps pace as the brand finds its way onto more shelves.
Jane and her team were amazing partners in building out our shopify site. From the beginning, they worked to understand the idiosyncracies of our brand concept and the nuances of our product. She did a great job getting us comfortable with the proposed site design and layout, making suggested modifications along the way. And she didn't just deliver a working site and disappear -- she worked diligently to address some small things that come up post launch, and to optimize the site for SEO purposes. In all, we were extremely satisfied with the work JanesHaus did for us and would highly recommend her to anyone else looking for an eye-catching and highly performant site.
Hooked From the First Click
The Hermit now has a Shopify website that tells its story and makes it easy for curious snackers to try squid jerky for the first time.
Food Ecommerce Website FAQSnack-Sized Answers
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