Food Truck Website Design for a Greek Froyo Brand
Chara
Greek froyo with benefits and a bus to match. We built the Shopify site that brings both together.
Coming Soon
What we did
Website Design Website Development
Industry
Food
Location
Newport Beach, CA
Photography
Elise Shivamber, Happy Broccoli
How do you bring a froyo bus and a freezer-aisle pint together online?
Frozen yogurt is a familiar treat, and Chara gives it a fresh spin. The brand makes Greek frozen yogurt with live and active cultures and no refined sugar, using real California milk, in flavors like Plain Tarte, Chocolate, Berries & Cream, and Mint Chip. Fans can find it in pints or straight from the Chara bus at pop-up events.
With a product line, a merch shop, and a bus on the move, Chara needed one online home that could hold it all. JanesHaus, a boutique creative agency in Los Angeles, designed and built Chara's Shopify website, borrowing smart ideas from food truck website design to keep both the bus and the brand front and center.
From Roadside Find to Froyo Bus
Chara began with a simple goal: make a dessert that feels good afterward. Founder Ashley Whalen set out to create Greek froyo with protein and probiotics, so a sweet treat could also be a smart one.
The brand's most famous team member came later. The Chara bus started as a dream, was found on the side of a road, and was rebuilt through a DIY project into the frozen yogurt van that now serves Chara at pop-ups.
A Website with Benefits
We designed the website with clean layouts and a clear path to shop. Each flavor has its own spot, and the benefits of Chara's Greek frozen yogurt, from probiotics to no refined sugar, are easy to understand at a glance.
We also brought in reviews and mentions from publications, so first-time visitors can see why people are talking about Chara before they ever take a bite.
Pints, Merch, and the Open Road
Chara lives in a few places at once: in pints, at pop-ups, and in a growing merch line that includes a tote, a hat, and a candle. The Shopify site brings those pieces together, with an online shop for products and merch and a store locator for finding Chara nearby.
The bus gets its moment, too. As with good food truck website design, the site gives the brand's mobile side a home, while Instagram and TikTok keep fans posted on where the bus will pop up next.
Jane was incredible to work with. She is extremely creative, fast, organized, and understood our vision right away. The entire process felt seamless, and she brought thoughtful ideas to the table while executing everything quickly and beautifully. I would absolutely recommend JanesHaus for any creative or web design work!
Sweet Ride Ahead
Chara now has a Shopify website that makes it easy to shop, find a store, and get to know the brand behind the bus.
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