Brand Refresh for an Electrolyte Lollipop Brand
Electrolicks
Electrolyte lollipops for hydration on the go. We gave the brand a refresh and a Shopify landing page to match.
What we did
Brand Identity Brand Refresh Brand Guidelines Website Design Website Development
Industry
Food
Location
Manhattan Beach, CA
How do you make electrolytes feel more like a party favor than a chore?
Electrolytes usually come as powders, packets, and drinks to mix. ElectroLicks makes electrolyte lollipops instead: just unwrap and lick, made for festivals, workouts, travel, and long days. They're formulated by a confectionery food scientist with ravers in mind, and the brand is upfront that the pops supply the electrolytes while water still does the hydrating.
ElectroLicks wanted a brand as fun as the product. JanesHaus, a boutique creative agency in Los Angeles, handled the brand refresh, updating the logo and brand guidelines, and designed a Shopify landing page to introduce the pops online.
Hydration, Unwrapped
The idea behind ElectroLicks is simple: hydration shouldn't require powders, packets, or shakers, especially in the middle of a crowd. A lollipop fits in a pocket, needs no mixing, and turns a chore into something people look forward to.
That idea shapes the whole brand. ElectroLicks is made for the moments when hydration matters most and is easiest to forget, from the dance floor to a long travel day.
A Refresh with a Charge
ElectroLicks already had energy. What it needed was consistency. A brand made for festivals has to be recognizable in a split second, whether it's on a crowded dance floor, a phone screen, or a vendor table.
So we kept the fun and sharpened the system, giving ElectroLicks one clear look and voice it can carry anywhere, as loud as the crowd it's made for.
Lick, Click, Repeat
A new kind of product needs a first impression that does the explaining. We designed a Shopify landing page that introduces ElectroLicks in seconds, so people get the idea of a lollipop that hydrates before they've scrolled far.
It gives the brand a home online that feels as fun as the product, and a way to keep fans in the loop as ElectroLicks grows.
Charged Up and Ready
ElectroLicks now has a refreshed brand and a Shopify landing page, ready for the next festival, workout, or long day.
Brand Refresh FAQQuestions with a Little Extra Charge
What is a brand refresh?
A brand refresh updates how a brand looks and sounds so it fits where the business is going. Depending on what the brand needs, it can be a light update to the logo, colors, and voice or a new look built from scratch.
Why is a brand refresh important?
Brands evolve as products, audiences, and channels change, and a refresh keeps the identity aligned with where the business is going. It can make a brand look more consistent, more current, and easier to recognize.
When should you do a brand refresh?
Common signs include an identity that feels dated, inconsistent assets across channels, a new product line, or a shift in audience. A launch, like a new website, is often a natural moment to refresh.
How do you refresh a brand identity?
Start by auditing what's working and what isn't, then decide how far to go, from refining what customers already recognize to rebuilding the look from scratch. Document everything in brand guidelines so the refreshed look is used consistently, as we did for ElectroLicks.
Can I refresh my brand without changing the company name?
Yes. Most refreshes keep the name and focus on the visual identity and messaging, which protects the recognition you've already built while making the brand feel current.
What steps should I take to update my website during a brand refresh?
Apply the new logo, colors, and type across every page, update copy to match the refreshed voice, and check that images and product details still fit. A landing page is a quick way to launch a refreshed brand online.
What are common pitfalls in a brand refresh process?
The biggest one is picking the wrong scope. Some brands only need a light update, while others need a new look built from scratch, and misjudging which one you need can leave the result feeling either invisible or disconnected. Skipping brand guidelines is another common miss, since it leads to inconsistent use of the new look.
How much does a brand refresh cost?
It depends on how far the refresh goes. A light update to a logo and colors is a very different project from a new look built from scratch, with guidelines, packaging, and a website. The best first step is a conversation about where the brand is headed, so the scope fits what it actually needs. At JanesHaus, every refresh starts there.
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Launching something new or giving your brand a refresh? JanesHaus creates branding, packaging, and websites built to stand out on shelves and screens.