Custom Tote Bag Design for Noshwell Merch
Noshwell
One-handed snack bites for new moms. We designed a custom tote that's just as handy as the snacks.
Coming Soon
What we did
Merch Design
Industry
Food
Location
Austin, TX
How do you turn a tote bag into a pocket-sized piece of a mom-first snack brand?
New moms need snacks they can eat with one hand, and Noshwell makes snacks for breastfeeding moms that are exactly that. Founder Emily Emmert created Mama Bites after a tough start with breastfeeding and milk supply, reworking a protein-ball recipe with oats, brewer's yeast, flaxseed, and chia seeds, ingredients traditionally used to support milk supply. Today the bites come in Dark Chocolate Coconut and Cinnamon Raisin, ready for a 2am feed.
Noshwell wanted a tote that felt like its own, playful enough to get noticed and simple enough to print well. JanesHaus, a boutique creative agency in Los Angeles, designed Noshwell's custom tote bag, from first concepts to final artwork.
It's in the Bag
We explored tote concepts built from Noshwell's existing brand guidelines, logo, and fonts, then refined the favorite into the final design: a lettering lockup paired with a playful illustrated figure, sized to sit right on the tote's front pocket.
The Noshwell logo goes on the back, so the brand shows on both sides of the bag.
Pocket-Perfect Proportions
A tote has real limits, so the artwork had to fit the bag Noshwell chose. We sized the design to the pocket's printable area and handed the final files to the merch vendor.
Good merch design is as much about how it prints as how it looks on screen. Keeping the artwork simple means it reads clearly on the bag.
Carry On
Noshwell now has a custom tote that matches its brand, with a playful design on the front pocket and the logo on the back.
Custom Tote Bag Design FAQQuestions to Carry With You
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