3D Product Animation for a Vegan Banana Bread Brand
GoNanas
Vegan, gluten-free banana bread. We created a back-to-school CGI campaign for its Mini Muffins.
Coming Soon
What we did
CGI 3D Animation Sound Design
Industry
Food
Location
Chicago, IL
How do you make a lunchbox snack the star of back-to-school season?
GoNanas makes banana bread and muffin mixes that are vegan, gluten-free, and free from major allergens, made with better-for-you ingredients like oat flour and bananas, in flavors from Original to Cinnamon Roll. Its Mini Muffins are the ready-to-eat version, made for snack time.
For back-to-school season, GoNanas wanted a campaign that would get its Mini Muffins noticed on social. JanesHaus, a boutique creative agency in Los Angeles, created the CGI and 3D product animation: a school locker that swings open with a surprise inside.
Going Bananas on Campus
GoNanas started at the University of Michigan, where co-founders Morgan Lerner and Annie Slabotsky noticed how few healthy baked goods were available on campus. They set out to make banana bread that was better for you without losing any of the comfort.
The brand also works to reduce waste from overripe bananas. Today GoNanas is women-owned, plant-based, and focused on treats that more people can enjoy.
Open Locker Policy
We built the campaign around a moment every student knows: opening your locker. The camera moves down a colorful, on-brand school hallway and zooms in on a signature hot pink locker covered in GoNanas patches and stickers. Then the door swings open, and boxes of Mini Muffins in Cinnamon Roll, Blueberry, and Chocolate Chip tumble out and fill the scene.
We kept it from looking like a typical school, with touches like white and pink checkered floors and a backpack nearby. The GoNanas team shared their own locker and backpack ideas, which shaped the styling and props.
Every Crumb Counts
Product animation like this can show moments a photoshoot or regular video can't, like a locker that overflows on cue. We model the product in 3D, then build, light, and animate every scene, so GoNanas has full control over every box, color, and detail.
We delivered stills and animations with sound effects, sized for social and ready for back-to-school season.
Working with Jane was such an amazing experience! From onboarding through off-boarding, her process made everything so simple and organized. The CGI turned out exactly like we envisioned! Would definitely work with Jane and her team again!
Top of the Class
GoNanas now has a back-to-school CGI animation that gives its Mini Muffins a fun moment on social.
Product Animation FAQQuestions Worth Going Bananas For
What is product animation?
Product animation is animated video that shows off a product, often built in 3D, to highlight its look, features, or story. Brands use it for ads, social, ecommerce, and launches.
What is 3D product animation?
3D product animation uses digital 3D models of a product, lit and animated in a virtual scene, to create video that can look photoreal or stylized. The product is built as an accurate 3D model, so the brand keeps full control over every detail.
What are the benefits of using animated visuals in product marketing?
Animation can show things that are hard or impossible to film, like a locker overflowing with snacks on cue, and it grabs attention in a busy feed. The assets can also be reused and updated as packaging or campaigns change.
What is the typical workflow for a product animation project?
It usually moves from concept and creative direction to 3D modeling, materials and lighting, animation, rendering, and final sound and retouching. Each stage is a chance to review and refine before the final render.
How do you animate a product for e-commerce websites?
Short loops that show the product from several angles or in use work well on product pages, while punchier clips suit social. Keep the files light so pages still load quickly.
What are the key stages in producing an animated product commercial?
Most commercials start with a concept and storyboard, then move through modeling, animation, lighting, rendering, and sound design. Sound effects, like a locker door swinging open, add a surprising amount of impact.
What pricing models do professional product animation services use?
Studios often price per project based on length, the number of products, scene complexity, and deliverables like stills or extra formats. A detailed scope makes quotes easy to compare.
How do you find companies offering custom product animation services for startups?
Look for studios with CPG work in their portfolio, a clear explanation of their process, and experience delivering in the formats you need. JanesHaus, a boutique creative agency in Los Angeles, creates CGI and product animation for food and beverage brands like GoNanas.
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